Week 1: Content Creation and Product Photography

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Day 1: Content Planning and Photography Preparation

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• Objective: Establish a content framework for the month and prepare for product photography.

• Team Meeting: Conduct a team meeting to plan the content calendar. Establish a theme for each week, such as "The Specialty of Burmese Amber," "Gemstone Care Tips," and "Emerging Jewelry Design Trends."

• Content Brainstorming: Generate a list of at least 8 sub-topics for blog posts, 20 social media posts (covering platforms like Facebook, Instagram, Twitter, LinkedIn), and 10 new product descriptions or narratives.

• Daily Content Writing: Draft and schedule social media posts introducing the monthly theme and teasing upcoming content.

• Photography Setup: Prepare the photo studio, ensuring optimal lighting and background settings. Select a minimum of 20 key products for the photography session, focusing on showcasing their unique features and craftsmanship.

 

Day 2: Content Creation and Product Listing Updates

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• Objective: Develop high-quality written content and update online product listings with newly photographed items.

• Blog Post Writing: Write two detailed blog posts:

  • Post 1: The history and formation of Burmese amber, enriched with visual aids and historical insights.

  • Post 2: A comprehensive guide to the different types of Burmese amber, including their characteristics and market value.

• Photo Editing and Uploading: Edit 50 product photos, ensuring they meet the highest standards for clarity and appeal. Upload these photos to Canva for social media and marketing use.

• Website Update: Update product listings on the website, incorporating the newly edited photos. Ensure all descriptions are accurate, multilingual, and reflect current inventory and product specifications.

• Daily Content Writing: Share behind-the-scenes photos and insights from the photography session across social media platforms.

 

Day 3: Social Media Content Creation and Design Innovation

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• Objective: Enhance social media engagement and explore innovative jewelry designs.

• Social Media Posts: Create 4-5 Facebook posts and 3-5 Instagram posts using new product photos. Craft engaging captions that resonate with target audiences, highlighting unique features and promotions.

• AI-Driven Design: Utilize AI tools like DALL-E or MidJourney to draft at least 5 new jewelry designs featuring Burmese amber. Focus on innovative designs that blend tradition with modern aesthetics.

• Hashtag Research: Research trending hashtags within the jewelry industry using tools like Hashtagify or RiteTag. Identify 10-15 effective hashtags to boost visibility and engagement on social media.

• Daily Content Writing: Post sneak peeks of the new jewelry designs and engage followers with polls or questions about their favorite styles.

 

Day 4: Expanded Content Creation and Video Production

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• Objective: Broaden content offerings and enhance visual storytelling.

• Blog Post Writing: Develop two additional blog posts:

  • Post 1: A deep dive into Burmese spinel, including its physical properties, market demand, and historical significance.

  • Post 2: An in-depth exploration of Burmese ruby, discussing its value, global appeal, and the cultural significance within Myanmar.

• Video Production: Produce a 60-90 second video showcasing 3-5 unique amber pieces. Include a compelling narrative, either through voiceover or text overlays, to highlight their rarity and craftsmanship.

• SEO Optimization: Conduct an SEO audit using tools like SEMrush or Ahrefs. Focus on optimizing keywords, meta descriptions, and URL structures for high-impact pages to improve search engine rankings.

• Daily Content Writing: Share teaser clips or stills from the video production process to build anticipation for the upcoming release.

 

Day 5: Social Media Management and Market Research

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• Objective: Prepare for the following week’s social media engagement and begin exploring new export markets.

• Post Scheduling: Use a social media management tool (e.g., Buffer, Hootsuite) to schedule the upcoming week’s posts across all platforms, ensuring consistent engagement and content delivery.

• Community Engagement: Dedicate at least one hour to engaging with followers, responding to comments, and addressing inquiries on social media platforms.

• Market Research: Investigate potential export markets, with a primary focus on the UAE. Analyze current market trends, regulatory requirements, and potential business opportunities.

• Networking: Compile a list of past contacts in the UAE and plan outreach strategies for the following week. Focus on re-establishing connections and exploring collaborative opportunities.

• Daily Content Writing: Recap the week’s highlights and share insights or learnings with your audience to keep them engaged and informed.

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