Week 4: Focus on Export and Process Improvement
Day 1:
Tasks:
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Create a Dedicated Export Section on the Website
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Develop Pricing Strategies for Wholesale Customers
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Research Shipping and Customs Regulations for Target Countries
Description:
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Web Page Design and Implementation: Develop a new web page specifically tailored for wholesale and export customers. This section should include comprehensive details on minimum order policies, exclusive offers for bulk purchases, and a streamlined ordering process for business clients. Ensure that the design is user-friendly, with clear navigation and easy access to essential information.
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Wholesale Pricing Structure: Create a detailed pricing structure for wholesale customers. This should consider various factors such as order volume, frequency of orders, and the duration of the business relationship. Establish a volume discount schedule to incentivize larger and repeat purchases, making it clear how customers can benefit from long-term partnerships.
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In-depth Research on Import Regulations: Conduct thorough research on import regulations for gemstones and jewelry in key target markets, such as the United Arab Emirates, Singapore, and Hong Kong. This research should cover customs tariffs, import duties, necessary certifications, and labeling requirements specific to Burmese amber. Compile the findings into a comprehensive guide that can be used to ensure compliance and smooth logistics for international shipments.
Daily Social Media Tasks:
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Post 3-5 updates across all platforms (Facebook, Instagram, Twitter, LinkedIn) with insights on new export initiatives and wholesale offerings.
Day 2:
Tasks:
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Create Information for Potential Export Customers
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Improve Order Management Processes
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Plan a Virtual Reality (VR) Showroom Presentation for International Customers
Description:
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Digital Information Package: Develop a digital information package for potential wholesale customers. This should include a detailed product catalog, clear ordering and shipping policies, the wholesale pricing structure, and information that highlights the quality and uniqueness of Burmese gemstones. This package should be easily accessible online and printable for convenience.
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Virtual Reality (VR) Showroom Planning: Begin planning and designing a virtual showroom using 360-degree or VR technology. This showroom will allow international customers to explore products in detail, enhancing their purchasing experience. Coordinate photography sessions and the creation of 3D models for key products, ensuring they are showcased attractively and accurately.
Daily Social Media Tasks:
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Post 3-5 updates across all platforms featuring sneak peeks of the VR showroom and digital information package highlights.
Day 3:
Tasks:
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Contact Temples and Meditation Centers for Business Partnerships
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Create an FAQ Section on the Website About International Shipping
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Develop a Referral Program for Current Customers
Description:
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Outreach to Temples and Meditation Centers: Compile a comprehensive list of temples and meditation centers across the country, focusing on forest temples that align with the target market. Initiate contact with these institutions to present product offerings, arrange for physical visits, and discuss potential partnerships. Consider tailoring the product presentation to align with the spiritual and cultural values of each center.
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FAQ Section on International Shipping: Develop a detailed FAQ section on the website dedicated to answering common questions about international shipping. Topics should include estimated shipping times, customs fees, shipping insurance, and policies for international returns. This will help reduce customer inquiries and improve the purchasing experience.
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Customer Referral Program: Design a referral program aimed at encouraging current customers to refer new buyers. Offer incentives such as discounts or special gifts for successful referrals. Develop a tracking system to monitor referrals and rewards, ensuring transparency and motivation for participants.
Daily Social Media Tasks:
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Post 3-5 updates across all platforms highlighting new partnerships, the FAQ section, and the referral program.
Day 4:
Tasks:
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Set Up a Webinar for Potential Wholesale Customers
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Create Educational Videos on Gem and Jewelry Care
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Optimize the Website for Mobile Use
Description:
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Webinar for Wholesale Customers: Organize and host a 45-60 minute webinar for potential wholesale customers. The presentation should showcase the latest product collections, explain the unique properties of the gemstones, and introduce the benefits of becoming a business partner. Use platforms like Zoom or WebEx to facilitate the event and ensure it is well-promoted in advance.
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Educational Video Creation: Produce and edit 3-5 short instructional videos, each lasting 2-3 minutes, focusing on gemstone and jewelry care. Topics should include proper cleaning techniques for amber, safe storage practices for gemstones, and tips on how to wear and maintain jewelry. These videos can be shared on social media and the website as valuable content for customers.
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Mobile Optimization: Review and enhance the website’s mobile responsiveness. Ensure that the site is fully optimized for viewing on various devices, providing a seamless experience for users on smartphones and tablets. This may involve revising layouts, adjusting image sizes, and improving load times.
Daily Social Media Tasks:
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Post 3-5 updates across all platforms promoting the webinar, sharing educational video snippets, and announcing website improvements.
Day 5:
Tasks:
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Review and Analyze Monthly Activities and Results
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Plan a Content Calendar for the Next Month
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Set Goals and KPIs for the Upcoming Month
Description:
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Monthly Review and Analysis: Conduct a team meeting to review all activities completed over the month. Analyze the outcomes in terms of sales figures, customer engagement metrics, and the effectiveness of marketing campaigns. Prepare a summary report that outlines successes, challenges, and recommendations for future improvement.
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Content Calendar Planning: Utilize the insights gained from the monthly review to plan the content calendar for the next month. Determine blog topics, social media posts, and marketing campaigns that align with business objectives and customer interests. Ensure the content is diverse, engaging, and strategically timed.
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Goal Setting and KPI Development: Establish clear and measurable goals for the upcoming month, including sales targets, acquisition of new wholesale customers, and engagement rates on social media. Define key performance indicators (KPIs) to monitor progress and ensure that objectives are being met. Consider setting up a regular review process to assess ongoing performance.
Daily Social Media Tasks:
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Post 3-5 updates across all platforms summarizing monthly highlights, upcoming content, and goal-setting initiatives.
Daily Tasks:
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Answer customer questions and address concerns promptly.
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Post 3-5 social media updates daily across all platforms.
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Continuously review and refine ongoing content or advertisements.
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Research market trends and competitor activities to stay informed and competitive.